Expertise

As an experienced consultant with a proven track record working with high-impact entrepreneurial and creative communities, luxury brands, and membership-driven organisations, Hayley offers tailored solutions to elevate your brand and drive results. Below are the core areas where Hayley can support your work and create lasting impact:


Membership Programs

Hayley specialises in creating and executing membership programs and engagement strategies that drive growth and foster loyalty. She helps organisations define clear acquisition and retention goals, ensuring that members feel valued and connected. Hayley also excels in building strong external relationships, identifying business opportunities, and partnering with key stakeholders to expand an organisation’s reach and influence.

Sponsor Acquisition

Hayley’s expertise in securing high-value sponsorships ensures your brand is supported by strategic, mutually beneficial partnerships. She works to identify potential sponsors, negotiate terms, and maximise value, helping your organisation, festival, art fair or community increase visibility and revenue through thoughtful sponsorships.

Strategic Partnerships

Strategic partnerships are essential for brand growth. Hayley helps you forge relationships with like-minded organizations and influencers, driving cross-collaborations that expand your reach, enhance credibility, and unlock new opportunities for growth.

Cultural Programming

Hayley helps create and execute programming that aligns with your brand’s DNA. Working closely with your team, she defines programming pillars and ensures each event engages your audience. From curating the cultural calendar to managing execution, Hayley ensures programming resonates with your community and drives lasting engagement.

Engagement Strategy

Hayley specialises in crafting personalised engagement strategies that foster loyalty and build deeper connections with your audience. From community-driven initiatives to personalised member interactions, her approach strengthens relationships and drives long-term loyalty.

Brand Activation

Align your brand with impactful events and experiences that elevate its presence. Hayley works to position your brand in high-profile cultural contexts, leveraging pop-ups, sponsorships, and exclusive activations to generate buzz and create meaningful connections with diverse audiences.